aesop is an all natural hair, skin and body care company which launch in australia in 1987. they opened their first US shops in new york last year and asked me to photograph them. there is an intellectual rigor to their philosophy and design, everything is extremely considered and art directed. i love encountering this sort of random precision/mania/personal vision. for example, the shop on university place is all based on odd numbers. all displays, arrangements and ornamentation are arranged in groups of odd numbers, never even. this made photographing their shops both interesting and fun. they were very specific about the materials they used and wanted them to read: ripped stacks of the new york times for the grand central station kiosk and elizabeth street store, and felted wool for the shop on university place. there are rumors of a bleecker street shop, amongst others, to open soon.